Description
The Fiverr Small Business Report 2025 provides comprehensive insights into how small businesses operate, allocate resources, and leverage freelance talent based on data from thousands of Fiverr users.
Business Structure
Half of small businesses operate as solopreneurs, while 28% have teams of 2-5 employees, reflecting a predominantly lean organizational structure. The remaining businesses range from 6-10 employees (8%) to over 50 employees (7%).
Key Challenges
62% of small businesses struggle with visibility, primarily facing difficulties in building brand awareness (40%), creating engaging content (33%), and finding and keeping customers (28%). Other challenges include scaling operations efficiently (18%), keeping up with technology and AI (12%), and managing finances (8%).
Freelance Utilization
60% of small businesses regularly hire freelance talent, with 30% engaging freelancers monthly and another 30% quarterly. Nearly a third spend over $1,000 annually on freelancers, with the most commonly outsourced functions being branding and graphic design (45%), digital marketing (28%), and web/app development (19%).
AI Adoption
77% of small businesses work with AI tools, with 35% using them for business needs and 32% for both business and personal purposes. An additional 46% plan to integrate AI, primarily on their own (16%) or through freelancers (11%).
Investment Priorities
For 2025, 49% of small businesses plan to invest in digital marketing, followed by branding and visual identity (39%), website/app development (37%), and video content (34%). Graphics and design remain the most ordered service at 60%, while social media (64%) leads as the preferred marketing channel.
Operational Efficiency
43% of small businesses dedicate 1-5 hours weekly to marketing and operations, with graphic design tools (50%) and AI content tools (37%) being the most utilized business resources. The fastest-growing service categories include UGC ads (66% growth), AI development (41%), and custom website development (37%).
