Description
Research on the Banking Segment (SME Banking) in Central and Eastern Europe (CEE)
Key research topic: banking services for small and medium-sized enterprises (SMEs), analysis of recent trends and changes in the banking sector.
Key areas of interest:
- Segmentation in banks and business models
- Profitability structure depending on the vertical (corporate, retail) in which the segment is located
- Key success factors in the segment – what to focus on
- Client typology and strategies for engaging with them
- Sales strategy and distribution model
- Most profitable banking products
- Use of rating and scoring models
- Key steps to improve efficiency
- Lending automation – key IT processes
About the Research
The report presents the results of a survey of SME business line managers and follow-up interviews, enriched with best practices from Western European banks and experience gained from SME-related projects in both Western and Eastern Europe.
Providing an in-depth look at the SME business in CEE countries, the report briefly outlines the impact of the financial crisis and reviews current trends in strategic approaches to SME banking.
The main part of the study is devoted to the success factors that are vital for building a successful SME banking business in the region.
