{"id":76112,"date":"2025-06-30T16:36:44","date_gmt":"2025-06-30T16:36:44","guid":{"rendered":"https:\/\/smebanking.news\/?post_type=product&amp;p=18335"},"modified":"2025-06-30T16:36:44","modified_gmt":"2025-06-30T16:36:44","slug":"18335-mobile-finance-apps-report-2021-liftoff-app-annie-2","status":"publish","type":"product","link":"https:\/\/smebanking.agency\/platform\/report\/18335-mobile-finance-apps-report-2021-liftoff-app-annie-2\/","title":{"rendered":"Mobile Finance Apps Report 2021 \u2013 Liftoff &amp; App Annie"},"content":{"rendered":"<p>\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u043e\u0442\u0447\u0435\u0442\u043e\u043c \u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u043d\u044f\u0442\u044c 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\u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043e\u043a\u043e\u043b\u043e 225 \u0441\u0435\u0441\u0441\u0438\u0439 \u0432 \u043c\u0435\u0441\u044f\u0446.<\/li>\n<li>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 ($2,45) \u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 ($7,96) \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0432 2020 \u0433\u043e\u0434\u0443. \u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 ($9,78) \u0441\u043d\u0438\u0437\u0438\u043b\u0438\u0441\u044c \u043d\u0430 5% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u044d\u0442\u0430\u043b\u043e\u043d\u043e\u043c 2019 \u0433\u043e\u0434\u0430.<\/li>\n<li>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c\u044e, \u0442\u0430\u043a \u043a\u0430\u043a \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (25,1%) \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 \u0442\u0440\u0435\u0442\u044c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2019 \u0433\u043e\u0434\u043e\u043c (19%). \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 (30,8%) \u0441\u043d\u0438\u0437\u0438\u043b\u0441\u044f \u043d\u0430 \u0442\u0440\u0435\u0442\u044c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c (46,2%).<\/li>\n<li>Android 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\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/li>\n<\/ul>\n<p>\u0422\u0430\u043a\u0436\u0435 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043e \u0442\u043e\u043c:<\/p>\n<ul>\n<li>\u041a\u0430\u043a\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u043e\u0434\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0441\u043f\u0440\u043e\u0441\u043e\u043c \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u0438 \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u0433\u043e\u0442\u043e\u0432\u044b \u043a \u0440\u043e\u0441\u0442\u0443.<\/li>\n<li>\u041a\u0430\u043a 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\u0433\u0438\u0433\u0430\u043d\u0442\u043e\u0432: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044d\u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u043f\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f.<\/li>\n<li>\u041e \u043b\u0438\u0434\u0435\u0440\u0430\u0445 \u0438 \u0432\u043e\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0437\u0432\u0435\u0437\u0434\u0430\u0445 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432 \u0438 \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/li>\n<li>\u041e\u0446\u0435\u043d\u0438\u0442\u0435 \u0438\u0441\u0442\u0438\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043b\u0443\u0447\u0448\u0438\u0445 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439: \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u0443 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043e\u0431 \u0443\u0441\u043f\u0435\u0445\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0438\u043b\u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/li>\n<li>\u041a\u0430\u043a \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u044b \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n<li>\u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c iOS \u0438 Android \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043e\u0442\u0447\u0435\u0442\u0435 Mobile Finance Apps \u0437\u0430 2021 \u0433\u043e\u0434, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u043c App Annie \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Liftoff, \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442\u0441\u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u043e 16 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0440\u044b\u043d\u043a\u0430\u043c \u0432 3 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u043c \u0438 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