{"id":76094,"date":"2025-06-30T16:36:44","date_gmt":"2025-06-30T16:36:44","guid":{"rendered":"https:\/\/smebanking.news\/?post_type=product&p=18252"},"modified":"2025-06-30T16:36:44","modified_gmt":"2025-06-30T16:36:44","slug":"18252-big-tech-in-payments-cb-insights-2","status":"publish","type":"product","link":"https:\/\/smebanking.agency\/platform\/report\/18252-big-tech-in-payments-cb-insights-2\/","title":{"rendered":"Big Tech In Payments – CB Insights"},"content":{"rendered":"

In 2019, one of the biggest storylines was big tech\u2019s move into fintech.\u00a0Over the span of the year,\u00a0Google revealed it was working on checking accounts with Citi, Apple launched a credit card in partnership with Goldman Sachs, and Facebook launched Facebook Pay and took\u00a0ambitious first steps toward creating a digital currency.<\/p>\n

Why all of a sudden fintech moves?<\/strong><\/p>\n

In recent years, a wave of fintech startups has shaken up the competitive landscape. Private funding to VC-backed fintech more than doubled year-over-year in 2018, totaling $41B. Suddenly, startups\u2019 digital experiences were threatening incumbents across the personal finance sector.<\/p>\n

Payments has been a natural focal point. As payments innovation rippled through new markets like the UK and India, incumbents like Visa have\u00a0funneled\u00a057% more dollars into private companies year-over-year in 2019.<\/p>\n

The payments model is especially ripe for big tech, with the digital payments market representing a massive $3.6T opportunity. With superior UX offerings and an ability to route the traffic of millions of existing customers, tech giants can quickly launch new products and play the long game in the low-margin, high-volume world of payments.<\/p>\n

In 2020, big tech has continued its advance into finance, with an emphasis on payments and emerging markets. (We\u2019ve previously covered how big tech is\u00a0attacking financial services\u00a0and drilled into efforts from\u00a0Facebook,\u00a0Apple,\u00a0Google,\u00a0Amazon, and\u00a0Ant Financial.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Tech giants from Amazon to Apple are offering new payments products in markets around the world. We look at these leaders’ major moves in the payments space.<\/p>\n","protected":false},"featured_media":46465,"template":"","meta":{"pmpro_default_level":"","tdm_status":"","tdm_grid_status":""},"product_brand":[],"product_cat":[2355,2347],"product_tag":[3475,2264],"class_list":["post-76094","product","type-product","status-publish","has-post-thumbnail","product_cat-digital-banking-en","product_cat-study-library","product_tag-2016-2020","product_tag-cb-insights","pmpro-has-access","first","instock","shipping-taxable","product-type-external"],"yoast_head":"\nBig Tech In Payments - CB Insights - SME Banking Platform<\/title>\n<meta name=\"description\" content=\"Tech giants from Amazon to Apple are offering new payments products in markets around the world. 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