{"id":75760,"date":"2025-06-30T16:34:20","date_gmt":"2025-06-30T16:34:20","guid":{"rendered":"https:\/\/smebanking.news\/?post_type=product&amp;p=17711"},"modified":"2025-06-30T16:34:20","modified_gmt":"2025-06-30T16:34:20","slug":"17711-a-guide-to-e-commerce-in-europe-2","status":"publish","type":"product","link":"https:\/\/smebanking.agency\/platform\/report\/17711-a-guide-to-e-commerce-in-europe-2\/","title":{"rendered":"A guide to e-commerce in Europe"},"content":{"rendered":"<p>Most companies can now open a virtual outlet in any country in a few minutes and start earning revenue within the hour. E-commerce also offers new and exciting opportunities for traditionally brick and mortar retailers.<\/p>\n<p>However, as technologies and practices develop and differ from one market to another, small businesses face a myriad of dilemmas:<\/p>\n<ul>\n<li>How do you respond to new shopper expectations?<\/li>\n<li>How do you bridge digital and physical shopping experiences \u2013 and why is it important anyway?<\/li>\n<li>How can you transform the retail experience to get ahead of competitors?<\/li>\n<li>How do you cater for shoppers in different markets?<\/li>\n<\/ul>\n<h2>How to make e-commerce work for your business<\/h2>\n<p>To thrive in a highly competitive environment, companies need to build a customer relationship around a customer-centric offering. But, above of all, they need to make sure they can rely on expert advice. That&#8217;s why, within the Enterprise Europe Network, our group of retail experts has set out to help businesses take the right steps towards digital transformation.<\/p>\n<p>We started by looking at the customer\u2019s experience country by country. As we gathered valuable insights and knowledge, we decided to put together an e-commerce guide designed to help make the first successful steps in\u00a0e-commerce. It offers an overview of the latest practices and technologies in Europe and practical tips for businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For retail companies, digital transformation is a do or die. Digitalization is an opportunity that should not be missed by any business that wants to become more competitive and grow in Europe and beyond, in particular, Small and Medium-sized Enterprises (SMEs).<\/p>\n","protected":false},"featured_media":48300,"template":"","meta":{"pmpro_default_level":"","tdm_status":"","tdm_grid_status":""},"product_brand":[],"product_cat":[2355,2347],"product_tag":[3475,2278],"class_list":["post-75760","product","type-product","status-publish","has-post-thumbnail","product_cat-digital-banking-en","product_cat-study-library","product_tag-2016-2020","product_tag-e-commerce","pmpro-has-access","first","instock","shipping-taxable","product-type-external"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report A guide to e-commerce in Europe 2018<\/title>\n<meta name=\"description\" content=\"Digitalization is an opportunity that should not be missed by any business that 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