{"id":75710,"date":"2025-06-30T16:33:50","date_gmt":"2025-06-30T16:33:50","guid":{"rendered":"http:\/\/smebanking.news\/ru\/?post_type=product&amp;p=6295"},"modified":"2025-06-30T16:33:50","modified_gmt":"2025-06-30T16:33:50","slug":"6295-digital-in-2018-in-eastern-europe-2","status":"publish","type":"product","link":"https:\/\/smebanking.agency\/platform\/report\/6295-digital-in-2018-in-eastern-europe-2\/","title":{"rendered":"Digital in 2018 in Eastern Europe"},"content":{"rendered":"<h2>Hootsuite&#8217;s perspective: 2018 social trends<\/h2>\n<ul>\n<li><strong>The evolution of social ROI.<\/strong> It&#8217;s the end of the road for vanity metrics. Expect to see more organizations evolve their metrics as they look to quantify social\u2019s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent.<\/li>\n<li><strong>Mobile fuels the growth of social TV.<\/strong> In 2018, social networks will encourage brands to become broadcasters as mobile video and social TV content take center stage. We advise caution here, as the metrics that drive the stock price of social networks\u2014such as mobile video views\u2014may not help your organization achieve its business outcomes.<\/li>\n<li><strong>Trust declines, while peer influence rises.<\/strong> From Trump\u2019s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. We\u2019re moving away from trusting traditional institutions\u2014and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever.<\/li>\n<li><strong>Humans, meet AI.<\/strong> The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it\u2019s still unclear whether customers will value these human-less engagements.<\/li>\n<li><strong>The promise (and reality) of social data.<\/strong> From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organizations must recalculate the effort and resources needed to turn social data into a true and unified source of customer insights.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Essential insights into the internet, social media, mobile, and e-commerce use across the region.<\/p>\n","protected":false},"featured_media":53731,"template":"","meta":{"pmpro_default_level":"","tdm_status":"","tdm_grid_status":""},"product_brand":[],"product_cat":[2355,2347],"product_tag":[3475],"class_list":["post-75710","product","type-product","status-publish","has-post-thumbnail","product_cat-digital-banking-en","product_cat-study-library","product_tag-2016-2020","pmpro-has-access","first","instock","shipping-taxable","product-type-external"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report Digital in 2018 in Eastern Europe<\/title>\n<meta name=\"description\" content=\"Essential insights 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