{"id":1076,"date":"2026-01-24T01:02:45","date_gmt":"2026-01-23T23:02:45","guid":{"rendered":"https:\/\/digitalfinance.best\/?p=1076"},"modified":"2026-01-25T22:44:49","modified_gmt":"2026-01-25T20:44:49","slug":"santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain","status":"publish","type":"post","link":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/","title":{"rendered":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Santander Consumer Finance, Banco Santander\u2019s specialised consumer finance unit with a presence in 16 European countries, Canada and China, has created&nbsp;\u2018Simplifi\u2019, an initiative that was conceived with the aim of contributing to the promotion of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.santander.com\/en\/stories\/financial-education\" target=\"_blank\">financial education<\/a>&nbsp;in Spain and which will reinforce Banco Santander\u2019s digital leadership and its firm commitment to the financial empowerment of people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simplifi is a free, fully digital platform that brings together various tools with the aim of simplifying people\u2019s financial lives. This initiative, aimed at Santander Consumer Finance customers and others, will help people to improve control of their financial resources and make better-informed financial decisions in the current context of change and increasing digitalisation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simplifi includes various online tools, such as Akana, Tu Futuro Pr\u00f3ximo, and now also Simple Finance, which offer users free courses on personal finance and tips on savings and responsible consumption.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.akana.es\/\">Akana<\/a>&nbsp;is a service that makes it easy to quickly know the situation of your accounts using objective data extracted from the movements thanks to the European Payment Services Directive (PSD2). After analysing more than 50 parameters, the result is presented to the user in a simple, highly visual way, providing a personalised analysis that can be understood at a glance. It also includes numerous metrics and tips related to the user\u2019s financial situation so that they can apply them in their daily lives.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/simplefinance.santanderconsumer.es\/\" target=\"_blank\">Simple Finance<\/a>&nbsp;is a virtual economy and finance classroom offering free courses on essential topics of personal finance, which help people to learn concepts that are useful to keep their finances under control, know what they do with their money and avoid making financial commitments they cannot afford. The courses are highly educational, with explanatory videos and downloadable materials, which teach each subject simply and accessibly.<\/li>\n\n\n\n<li>TuFuturoPr\u00f3ximo&nbsp;is a blog that uses a simple, accessible language to keep users up to date with the latest financial developments. It includes content and tips on trends, financial health, savings and responsible consumption. Readers are invited to subscribe to a monthly newsletter containing the best articles on trends.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of&nbsp;\u2018Simplifi\u2019&nbsp;aligns Santander Consumer Finance\u2019s commitment with the Group\u2019s responsible banking strategy on financial inclusion. It joins other initiatives promoted by the bank in Spain such as the \u2018Finance for Mortals\u2019 programme, the Spanish Banking Association\u2019s \u2018Your Finance, Your Future\u2019 initiative, and the \u2018Financial Education in the Schools of Catalonia\u2019 programme (EFEC). The goal of Banco Santander \u2013 recently recognised by Euromoney magazine as the best bank in the world in financial inclusion \u2013 is to financially empower 10 million people between 2019 and 2025 in all the countries in which it operates, and to date it has already achieved 60% of this target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Santander Consumer Finance&nbsp;<\/strong>(SCF) is a leading consumer finance bank with a presence in 16 European countries, Canada and China. A team of more than 14,700 offers the best products and services to 18 million customers and 130,000 associated points of sale. SCF has a wide range of financial and banking solutions that it offers through points of sale (automotive dealers and retail outlets) and direct consumer channels (branches, telephone platforms and the internet). It is part of Santander, one of the most important financial groups in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Simplifi\u2019 brings together various learning and information tools aimed at facilitating financial decision-making and better control of financial resources.<\/p>\n","protected":false},"author":3,"featured_media":1077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-other","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform\" \/>\n<meta property=\"og:description\" content=\"&#039;Simplifi\u2019 brings together various learning and information tools aimed at facilitating financial decision-making and better control of financial resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Banking Platform\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/lototskyy.ilya\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T23:02:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-25T20:44:49+00:00\" \/>\n<meta name=\"author\" content=\"Illia Lototskyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Illia Lototskyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/\"},\"author\":{\"name\":\"Illia Lototskyi\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/#\\\/schema\\\/person\\\/38237486d66858b33e4f6ba67794287e\"},\"headline\":\"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain\",\"datePublished\":\"2026-01-23T23:02:45+00:00\",\"dateModified\":\"2026-01-25T20:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/\"},\"wordCount\":559,\"image\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Other\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/\",\"url\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/\",\"name\":\"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2026-01-23T23:02:45+00:00\",\"dateModified\":\"2026-01-25T20:44:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/#\\\/schema\\\/person\\\/38237486d66858b33e4f6ba67794287e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/cental-asia\\\/home-central-asia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/#website\",\"url\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/\",\"name\":\"SME Banking Platform\",\"description\":\"Knowledge Base Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/#\\\/schema\\\/person\\\/38237486d66858b33e4f6ba67794287e\",\"name\":\"Illia Lototskyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g\",\"caption\":\"Illia Lototskyi\"},\"description\":\"Content Manager at SME Banking Agency. I analyze and curate the most important information every day, helping you stay informed about market developments, key trends, and make well\u2011grounded management decisions.\",\"sameAs\":[\"https:\\\/\\\/smebanking.agency\",\"https:\\\/\\\/www.facebook.com\\\/lototskyy.ilya\",\"https:\\\/\\\/www.instagram.com\\\/illia_lototskyi\"],\"url\":\"https:\\\/\\\/smebanking.agency\\\/platform\\\/author\\\/ilotocky\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/","og_locale":"en_GB","og_type":"article","og_title":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform","og_description":"'Simplifi\u2019 brings together various learning and information tools aimed at facilitating financial decision-making and better control of financial resources.","og_url":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/","og_site_name":"SME Banking Platform","article_author":"https:\/\/www.facebook.com\/lototskyy.ilya","article_published_time":"2026-01-23T23:02:45+00:00","article_modified_time":"2026-01-25T20:44:49+00:00","author":"Illia Lototskyi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Illia Lototskyi","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#article","isPartOf":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/"},"author":{"name":"Illia Lototskyi","@id":"https:\/\/smebanking.agency\/platform\/#\/schema\/person\/38237486d66858b33e4f6ba67794287e"},"headline":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain","datePublished":"2026-01-23T23:02:45+00:00","dateModified":"2026-01-25T20:44:49+00:00","mainEntityOfPage":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/"},"wordCount":559,"image":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#primaryimage"},"thumbnailUrl":"","articleSection":["Other"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/","url":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/","name":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain - SME Banking Platform","isPartOf":{"@id":"https:\/\/smebanking.agency\/platform\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#primaryimage"},"image":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#primaryimage"},"thumbnailUrl":"","datePublished":"2026-01-23T23:02:45+00:00","dateModified":"2026-01-25T20:44:49+00:00","author":{"@id":"https:\/\/smebanking.agency\/platform\/#\/schema\/person\/38237486d66858b33e4f6ba67794287e"},"breadcrumb":{"@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/smebanking.agency\/platform\/santander-consumer-finance-launches-simplifi-a-platform-aimed-at-promoting-financial-education-in-spain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/smebanking.agency\/platform\/cental-asia\/home-central-asia\/"},{"@type":"ListItem","position":2,"name":"Santander Consumer Finance launches \u2018Simplifi\u2019, a platform aimed at promoting financial education in Spain"}]},{"@type":"WebSite","@id":"https:\/\/smebanking.agency\/platform\/#website","url":"https:\/\/smebanking.agency\/platform\/","name":"SME Banking Platform","description":"Knowledge Base Platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smebanking.agency\/platform\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/smebanking.agency\/platform\/#\/schema\/person\/38237486d66858b33e4f6ba67794287e","name":"Illia Lototskyi","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08960b0f63bc51e30c56e95ed90b4691f0f09bce959b9a7c1b69b75f29893087?s=96&d=mm&r=g","caption":"Illia Lototskyi"},"description":"Content Manager at SME Banking Agency. I analyze and curate the most important information every day, helping you stay informed about market developments, key trends, and make well\u2011grounded management decisions.","sameAs":["https:\/\/smebanking.agency","https:\/\/www.facebook.com\/lototskyy.ilya","https:\/\/www.instagram.com\/illia_lototskyi"],"url":"https:\/\/smebanking.agency\/platform\/author\/ilotocky\/"}]}},"_links":{"self":[{"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":4,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":79746,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/posts\/1076\/revisions\/79746"}],"wp:attachment":[{"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smebanking.agency\/platform\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}