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Maximizing the Primary Bank Relationship

Strategies for Being Borrowers’ First and Last Stop in the Era of Digital Lending

Digital channels have proven a significant benefit to the financial services industry. However, they have also introduced a new set of risks and competition for community banks and credit unions. Megabanks and alternative lenders dominate the digital scene as consumers increasingly look for ease and convenience.

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Download the white paper to uncover more about these key findings and more:

  • Credit unions have a loyalty benefit that is a function of the rates they can offer, but a failure to deliver «fast and easy» could be costing them.
  • Small and midsized bank customers are the most likely to choose a lender for digital channel capabilities but may not be getting them at their primary Fl.
  • The loss of a potential loan can snowball into ‘silent’ attrition.