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A guide to e-commerce in Europe

For retail companies, digital transformation is a do or die. Digitalization is an opportunity that should not be missed by any business that wants to become more competitive and grow in Europe and beyond, in particular Small and Medium-sized Enterprises (SMEs).

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Most companies can now open a virtual outlet in any country in a few minutes and start earning revenue within the hour. E-commerce also offers new and exciting opportunities for traditionally brick and mortar retailers.

However, as technologies and practices develop and differ from one market to another, small businesses face a myriad of dilemmas:

  • How do you respond to new shopper expectations?
  • How do you bridge digital and physical shopping experiences – and why is it important anyway?
  • How can you transform the retail experience to get ahead of competitors?
  • How do you cater for shoppers in different markets?

How to make e-commerce work for your business

To thrive in a highly competitive environment, companies need to build a customer relationship around a customer-centric offering. But, above of all, they need to make sure they can rely on expert advice. That’s why, within the Enterprise Europe Network, our group of retail experts has set out to help businesses take the right steps towards digital transformation.

We started by looking at the customer’s experience country by country. As we gathered valuable insights and knowledge, we decided to put together an e-commerce guide designed to help make the first successful steps in e-commerce. It offers an overview of the latest practices and technologies in Europe and practical tips for businesses.