Home Digital A Look Back at 2019’s Small Business Marketing Trends

A Look Back at 2019’s Small Business Marketing Trends

And tips to find success in 2020

Small businesses are the backbone of our communities. From the corner bakery to the latest digital app startup to the aspiring entrepreneurs dreaming of building their commerce empire, small businesses inspire us with their creativity every day. With over 12M active users, Mailchimp has a front-row seat to how small businesses go to market with their ideas, products, and innovation.

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The state of small business in the U.S.

The U.S. Small Business Administration defines a small business as an independent business having fewer than 500 employees. But despite the moniker, the impact these businesses have is anything but small. In the U.S. alone, there are 30.2 million small businesses. They account for 99.9% of all businesses in the country and employ 58.9 million people.

While the narrative around small businesses is often rife with risk, the data suggests a very different story. A favorable outcome as an entrepreneur is never a guarantee, but the success rates in the U.S. for those willing to take the leap is reassuring.

Curious about the best place to launch your idea? WalletHub looked at a number of key indicators—like business costs and access to resources—and ranked these as the top 10 states for starting a business in the U.S.

What does this mean for your business in 2020?

At Mailchimp, we know firsthand that starting and sustaining a small business is no easy feat. So as 2019 draws to a close, we’re looking back at what we’ve learned from our customers, reviewing market trends, and looking ahead to next year.

We’ll explore the ever-changing marketing landscape, dive into the trends for most-used channels, and discuss how you can make technology do your busy work. We hope these insights and tips will help you position yourself for growth and success so that you can make 2020 your best year yet.