Research conducted by PayPal in 2017 demonstrated how U.S.-based small businesses were able to grow and trade with the help of digital technology. This paper builds upon the principles of that research, demonstrating that SMEs in the EU are also benefiting from the digital marketplace.
We have analyzed a sample dataset of 157,636 small businesses using PayPal to accept digital payments, across the 28 countries in the EU for a two-year period across 2015 to 2017. For the purposes of this paper, PayPal defines a small business as a merchant selling between $30,000 and $3 million per year. Our research demonstrates that ecommerce and digital enablers like PayPal are allowing small businesses to grow and trade more than ever before.